Most important is Negative Keywords for Google Adwords.
Add negative #keywords
First of all, think about which phrases you do not want to appear below, and add them as negative keywords in the ad campaign or ad group level.
For example, if you sell an expensive product, add the words "cheap", "free", "discount," etc. as negative, so that your advert does not appear in search results that contain these words.
Note that you can add them both at the ad group level and at the campaign level:
Negative Keywords Google #Adwords
Additionally, go to the Keywords column and select the Search terms> Show all. This is where you will be able to view the actual search icons that each time your ad is played.
This will help you identify the times when your ad is displayed for unrelated keywords.
It also shows you very relevant search terms that have generated your ad through widespread or consistent keywords, you may want to add them as a complete match/exact match).
Add negative #keywords
First of all, think about which phrases you do not want to appear below, and add them as negative keywords in the ad campaign or ad group level.
For example, if you sell an expensive product, add the words "cheap", "free", "discount," etc. as negative, so that your advert does not appear in search results that contain these words.
Note that you can add them both at the ad group level and at the campaign level:
Negative Keywords Google #Adwords
Additionally, go to the Keywords column and select the Search terms> Show all. This is where you will be able to view the actual search icons that each time your ad is played.
This will help you identify the times when your ad is displayed for unrelated keywords.
It also shows you very relevant search terms that have generated your ad through widespread or consistent keywords, you may want to add them as a complete match/exact match).
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